Campaign Identity + Experience
Burberry is one of the few brands that is recognized by their visual identity among shoppers around the world. Their iconic check pattern embodies their brand, and companies have been trying to emulate their powerful identity for decades. Like most fashion moguls, they release seasonal campaigns to engage customers and drive sales. Solution Design landed the granddaddy of them all – Christmas. The goal was to create an experience in which their customers were presented with world class fashion, while tapping into the empathy surrounding the Christmas season. This campaign was the definition of omni-channel: web, mobile, email, display, search, and social media. Solution Design effectively integrated the campaign theme and identity across all channels, and maybe in some small way, made customer’s Christmas a little more merry.