When Procter & Gamble releases a new product, it makes headlines. P&G knows better than anyone that a customer’s first experience with a new product is a major conversion point. More than ever, a website serves as the customer’s first experience. Our job becomes much easier when the product speaks for itself, in other words, Febreze Odor Eliminator is a great product that works. Solution Design had to create a stunning user experience that showcased this great new product. The website was designed for desktop and mobile to illustrate the power of Odor Eliminator. Was it a success? We don’t like to brag, but the website boasts a rating of 4.8/5 stars.