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Target Optical Try At Home

Campaign Identity + Experience

Target Optical is bringing more value to their customers by changing their current Try at Home program. Now you can try on frames at home – in any lenses and in your prescription! Solution Design was asked to bring this campaign to life by creating an identity for Try at Home, including logo design and messaging. Next up was the extension of that identity through an informational experience page for both desktop and mobile. We took a minimalist approach that would capture the convenience and ease this program offers: shop, ship, try before you buy. Experience it for yourself, go online and find your perfect pair of glasses at TargetOptical.com.

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