Periodically, companies come to the realization that their brand needs a new look. This realization comes about for a variety of reasons: a changing target audience, a new service offering, a strategic pivot, or simply a fresh look to captivate potential customers. No matter the reason, this process can seem daunting because it is time consuming, fundamental to your business, and consequential. We look for clients who value the importance of their brand, and Cornerstone Financial Group does exactly that. Solution Design set out to create a brand experience that represented the values, history, and mission of Cornerstone Financial. The result – a beautiful brand identity that conveyed trust, professionalism, and a commitment to excellence. Their competition wasn’t too happy, but they were elated.